Where passion meets purpose—and everyone has a place at the start line.
Team Varlo is more than a name on a roster, it’s a family for training, racing, and celebrating victories both big and small. It’s a place where athletes from all walks of life come together with a shared mindset: to push limits, chase goals, and lift each other higher. From exclusive team gear and members-only events to worldwide connections and race-day cheer squads, the team surrounds you with support at every step of your journey. We celebrate the wins, rally through the setbacks, and remind each other why we fell in love with the sport in the first place. No matter where you are in the world, when you wear the Varlo colors, you’re never racing alone.
Most brand communities come with a catch:
❌ Heavy purchase requirements.
❌ Minimum order amounts.
❌ Pay-to-play entry fees.
At Varlo, we think that’s the wrong way to build a team.
Team Varlo is for the dreamers, the grinders, the "just getting started" athletes, and the world-class competitors alike.
✅ No matter where you are in your journey, you belong here.
✨ Why We're Different ✨
We Celebrate All Victories
First 5K or Kona finish—your story matters. Our community is built to celebrate every step forward.
We're lead by athletes, for athletes.
We know the grind, the early mornings, and the post-race highs—because we live them too.
No Big Buy-In
Simply make any purchase from our community store to join. That’s it. We keep the barrier low so more people can access the support, connection, and opportunities they deserve.
True community, not just a logo
We connect athletes across triathlon, cycling, and running with real friendships, mentorship, and shared goals.
exclusive events & coaching
Get access to member-only events, training plans, race prep guides, and performance tips from experienced athletes and coaches.
Opportunities For Growth
Whether it’s racing alongside pros, training with seasoned athletes, or getting spotlighted in our brand stories, we open doors for you to shine.
Worldwide Presence, Local Roots
Be part of a global family with the energy of a hometown crew—always cheering, always pushing, always there.
Connections Beyond The Sport
Training tips, race-day high-fives, shared meals, and life-long friendships—this is what makes Team Varlo different.
Be Featured & Recognized
From our social channels to official Varlo campaigns, we spotlight members who inspire and lead in our community.
"I love being a part of Team Varlo ... this team is empowering, inclusive, and supportive!!!"
"We are a family. We also have plenty of coaches that help in all ways from nutrition to workouts. I love my awesome kits too, so added bonus."
"Such a close knit supportive FUN group! It's been such a highlight of not just my tri lifestyle but life!"
✨ Team Benefits ✨
We’re not just a team you join—we’re a team you experience. Here’s what’s waiting for you inside:
💻 Private Online Team Hub
Your go-to spot for connecting with teammates, asking questions, sharing wins, and swapping advice. It’s like the locker room that never closes—always buzzing with energy and support.
🎯 Monthly Challenges
Stay motivated all year long with fun, themed activities designed to push your limits and keep your training fresh. Prizes? Bragging rights? Oh, you bet.
📣 Race Day Cheer Squads
From local sprints to world championships, you’ll spot Varlo colors on the sidelines. Our cheer squads are loud, proud, and impossible to miss—because your race is our race.
🚴♂️ Ambassador-Led Workouts
Train with experienced teammates in both virtual and local sessions. Learn new skills, get faster, and feed off the group’s energy.
🎥 Spotlight Stories
Your journey matters. Share it with the community and inspire others, whether you’re crushing PRs or celebrating your first finish line.
🥇 Summit Athlete Program
Podium finishers get rewarded—because your hard work should pay off in more ways than one.
💰 Sponsor Discounts
Save big on gear, nutrition, tech, and more from brands we love and trust. These aren’t small perks—they’re game-changers.
🤝 Supportive Community
Train, race, and connect with like-minded athletes from around the world. We’re a global team with a local feel.
🧢 Exclusive Team Gear
Limited-edition kits, apparel, and accessories you can’t get anywhere else. Wear the Varlo look, feel the Varlo pride.
🎁 Member-Only Perks
Special discounts including 20% off all purchases at Varlo.com, early access to product drops, and surprise team gifts.
🌍 Shared Experiences
Group challenges, online meetups, and in-person gatherings at races and community events. These aren’t just workouts—they’re memories.
🏃♀️ All Journeys Welcome
From your first training plan to your fiftieth podium, there’s a place for you here. No matter your pace, you belong.
Still Got Questions?
We've got answers.
It’s easy! Fill out the application at the bottom of this page. Once you're approved, make any purchase from our community store to confirm your spot on the team. No big buy-ins. No minimum orders.
Not at all! We welcome athletes of all levels and disciplines—whether you race triathlon, cycle, run, or just love being active.
Nope. Unlike most brand teams, we don’t have a heavy purchase requirement. We believe in accessibility and inclusion, so any purchase gets you in.
You’ll get access to our private online team hub, exclusive challenges, sponsor discounts, and all the perks of being part of the Varlo community. We’ll also keep you updated on meetups, events, and team opportunities throughout the year.
There’s no annual “membership fee.” Your only cost is your initial purchase from the store (and anything you choose to buy later—completely up to you).
Yes! We understand you may have other brand relationships and groups you're a part of. We’re here to enhance your community, not limit it.
We love seeing the Varlo colors out on the course, but we don’t require you to wear them every time you compete.
Everything from virtual monthly challenges and online meetups to in-person workouts, race-day cheer squads, and full-on team weekends.
We partner with some of the best brands in endurance sports to offer you exclusive deals—often 20–50% off retail—on gear, nutrition, recovery tools, and more.
Absolutely not. Team Varlo is built for all journeys—from your first training plan to your fiftieth podium.
Yes! We’re a global team with members from all over the world. Join today!
