We Are Varlo
#WeBelieve in empowering all athletes to conquer the goals of tomorrow.
Varlo is derived from the word Valor.
It means to have courage in the face of the unknown. To empower bravery and strength in the mind towards unforeseen obstacles and challenges. The aim of Varlo is to lift the will of every athlete to pursue the goals of tomorrow.
Meet Our Founder
As a former Division 1 Track and Field athlete, the appreciation for products designed for sports performance has been well rooted in Soj Jibowu. Born abroad and migrating to the States at an early age, Soj spent most of his early years involved in athletics and outdoor physical activity.
The love and appreciation for what athletics have brought into his life is real and something Soj has vowed to share to as many people as possible.
Austin Live
Every finish line starts with a first step — and ours begins in Austin.
Austin Live is more than a weekend. It’s where teammates become friends, goals become real, and the journey begins together.
Train. Connect. Celebrate. This is Team Varlo.
Team Varlo 2026
We believe community is the essence of sport and we love having fun together on and off the race course. Our mission is to build a home for all athletes that encourages them to conquer the goals of tomorrow.
Varlo Stories
#WeBelieve in empowering all athletes to conquer the goals of tomorrow. Here are some of their stories. We'd love to hear yours.
Varlo Experience Tour
Discover where the Varlo team, events and expos will be activating this year. We can't wait to see you there!
Varlo Athletes
These athletes not only wear the Varlo brand proudly, but exemplify the thread of what Varlo stands for - victory.
Pressroom
Varlo has been featured in The New York Times, Cycling Weekly, Health Magazine, and more!