Head of Brand Experience & Relations

Part-Time (Hybrid) | Pathway to Full-Time Leadership
Location: Within 90 Minutes of Varlo HQ (Pennsauken, NJ)

 

Build the Brand. Lead From the Front.

Varlo is not just building performance apparel — we are building a performance culture.

As we continue to scale nationally and expand our presence within the endurance and performance community, we are seeking a leader who understands that brand is not marketing — it is experience, relationships, and presence.

This is not a coordinator role.
This is a leadership seat.

 

The Opportunity

The Head of Brand Experience & Relations will serve as a forward-facing leader responsible for elevating how Varlo shows up across athlete communities, strategic partnerships, and live activations.

This role begins part-time with a clear pathway to full-time as impact and scale grow.

You will work directly with executive leadership to strengthen our brand ecosystem and expand our footprint across performance communities.

 

What You Will Drive

  • Deep, meaningful athlete and partner relationships
  • Strategic brand collaborations and sponsorship alignment
  • Elevated presence at events, expos, and activations
  • Brand consistency across real-world touchpoints
  • New opportunities to expand engagement and community growth

You will help ensure that every interaction with Varlo reflects excellence, intention, and leadership.

 

Who Thrives Here

We are looking for leaders — not managers.

The right candidate:

  • Leads with ownership and initiative
  • Builds trust quickly and maintains it long-term
  • Is energized by being in the field, not behind a desk
  • Has the tenacity to lead from the front
  • Operates with professionalism, confidence, and follow-through
  • Understands performance culture and respects the athlete mindset

You believe relationships compound.
You believe presence matters.
You believe brands are built in rooms — not just online.

 

Requirements

  • Located within 90 minutes of Varlo HQ (Pennsauken, NJ)
  • Hybrid availability required
  • Willingness to travel for events and brand activations
  • Experience in brand leadership, partnerships, athlete relations, community growth, or related fields preferred
  • Passion for endurance sport, fitness, or performance culture strongly valued

 

Why Varlo

We are in a growth phase.

This is an opportunity to step into a brand that is scaling — and help shape how it evolves. You will not be inheriting a static system; you will be helping build the next chapter.

If you are looking for comfort, this may not be the role.
If you are looking to lead, build, and leave a mark — we should talk.

 

To Apply

Submit your resume and a brief note explaining why you are ready to lead Varlo’s brand experience into its next chapter.  Please send your resume and cover letter to info@varlo.com

Standout candidates are encouraged to include a short introductory video (1–2 minutes) showcasing who you are and why you are the right fit. Videos may be submitted via email along with your resume or shared directly through our social channels.

Varlo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.