If you're a triathlon coach, cycling team manager, or club leader searching for the best custom triathlon suits or cycling kits for your group, you're likely asking: Who can I trust to deliver gear that looks amazing, performs at the highest level, and makes our athletes proud to wear it?

With dozens of custom apparel providers out there, choosing the right custom triathlon and cycling gear provider is one of the most important decisions you'll make for your team. Here’s what to look for.

👉 Start Your Custom Gear Journey Today

1. Look for Real Athletes Behind the Brand

When your gear is built by people who live the sport, every detail hits differently. At Varlo, every staff member is a triathlete, cyclist, or endurance athlete. We’ve raced everything from local 5Ks to Ironman finish lines, trained through winter headwinds, and winced under the sting of post-race showers from gear that chafed.

You're working with real people who understand your journey and not outsourced reps or generic vendors. Based in New Jersey, USA, we offer fast, friendly, and expert customer service every step of the way.

2. Prioritize Premium Build Quality and Know What “Italian Fabrics” Really Mean

You’ll see many brands claim to use “Premium Italian fabrics,” but what they don’t tell you is that not all textiles are created equal. There are multiple grades of Italian performance fabric, and the differences are dramatic.

Lower-grade materials may technically be imported, but they’re often low-cost, dense, and non-breathable, trapping moisture instead of evaporating it. Once wet, they stay heavy, soggy, and cling uncomfortably to your body.

At Varlo, we source only top-tier Italian fabrics—the same grades used by the world’s best endurance athletes—engineered for elite-level breathability, compression, and recovery. Our suits are designed to:

• Evaporate moisture rapidly, keeping your body temperature balanced.
• Hold shape even when wet, maintaining sleek aerodynamics.
• Deliver all-day comfort that disappears around you so you can focus purely on performance.

Don’t just take our word for it, look for yourself. When evaluating a brand, search for social proof of real athletes racing in gear. Observe and take note whether their suits bagging, sagging, or clinging under sweat or water? Or does the fabric retain structure, contour cleanly, and dry quickly? 

That visual difference tells you everything about quality.

3. Design is More Than Just Logos, It’s About Identity

Custom gear should do more than carry your logo—it should inspire your team.

Varlo is known throughout the industry for having the most dynamic and innovative design team in custom triathlon and cycling apparel. We believe design drives motivation. Whether it’s a high-contrast look for visibility on course or subtle lines of movement to evoke speed, your design should represent your mission and identity.

We don’t just place your logos on standard template design. We collaborate closely with coaching groups, race teams, and clubs to bring their story to life on fabric. The result? Gear your athletes actually want to wear—at the race, in training, and beyond.

4. Fit Matters, In Every Direction

A great tri suit or cycling jersey should move with you, not against you. Yet many athletes struggle to find gear that fits properly—too tight in one direction, too loose in another. We’ve heard it all: kits that hunch you forward through the shoulders, compress your chest so much it’s hard to breathe, or squeeze your legs until circulation becomes the workout itself.

At Varlo, every item is precision-engineered to conform naturally to your body, delivering comfort and freedom across every motion.

Our design philosophy includes:

• True 4-way stretch for balanced flexibility both vertically and horizontally.
• Non-binding leg grippers that stay put without creating “sausage legs.”
• Contoured paneling that reduces drag without over-compressing.

The best kits are the ones you forget you’re wearing. When your gear disappears and all that’s left is your performance, that’s when you know you’re in Varlo.

5. Responsive Customer Service and Seamless Team Management

You need:

• Fast design proofs
• Clear timelines
• Reorders made easy

• Sizing (2XS-4XL) tailored to athletes of all sizes and abilities 

That’s where Varlo shines. We assign real human contacts who know your team and follow through. Plus, our online team stores make it seamless to collect orders, eliminate confusion, and keep your athletes happy.

Ready to Build Your Custom Team Gear?

Whether you lead a triathlon team, cycling club, coaching business, or local race series, Varlo is here to elevate your brand, support your athletes, and deliver gear that inspires your community to chase big goals.

👉 Start Your Custom Gear Journey Today