What Does Varlo Mean?
Varlo is derived from the word Valor — meaning courage in the face of the unknown. It represents bravery, strength of mind, and the relentless will to confront and overcome unseen obstacles and challenges. At its core, Varlo is more than a name. It is a mindset to rise, endure, and achieve what once felt unattainable.
The Origin of Varlo
The genesis of Varlo began at a finish line. Our founder, Soj, a former NCAA Division I 400m runner, had achieved podiums and historic records throughout his track career. But crossing the finish line at his first triathlon hit differently. Unlike the familiar rhythm of a track meet, this was foreign terrain — learning to swim, grinding through long bike sessions, and pushing past comfort zones.
It wasn’t just a race. It was a transformation. The sacrifices, the early mornings, overcoming fears faced in open water, and the sweat-soaked hours on the road all came rushing to the surface. That finish line symbolized not just an accomplishment, but the realization that growth begins where comfort ends.
Our Mission
Varlo exists to empower all humans to conquer the goals of tomorrow.
We are the brand built for those with big dreams and bigger resolve. Whether you’re chasing your first 5K finish or training for an Iron-distance World Championship, we believe in you.
We believe in your potential when doubt creeps in. We believe in your greatness where others may question.
And we design every piece of apparel with that belief stitched into the seams.
Why Varlo?
Because we know the journey. We live it. And we know what it means to reach a summit that once felt out of reach. We’re here to whisper when it gets tough:
"Keep going. You’re stronger than you think. Tomorrow is yours to conquer."
This is more than apparel. This is your reminder. Your armor. Your statement to the world that you’re not done yet.
That is Varlo.
#TheFutureAwaits #WeBelieve
